Website Content, Copywriting & Usability

Krugs Third Law of Usability

‘Halving’ – a guiding principle for website content

Halving is useful
if you’re at the end of the first draft. It’ll help you choose between stuff you flirt with and stuff you can’t live without.

Halving is essential
if you have unedited content on your website. It’ll give the useful stuff a chance to breathe and make it more prominent.

“Get rid of half the words on each page, then get rid of half of what’s left”

Krugs Third Law of Usability