Website Content, Editing, SEO Copywriting, Customer Communications
Clarify your competitive advantage.
What’s at stake? Professionalism, reputation, reduced friction & better-qualified leads. This is about sharpening up, polishing & maximising the impact of the content you already have. All marketing channels.
This is about moving things up.
Why do customers buy (& why don’t they buy?)
- Uncover your value proposition
- Work out what motivates your customers to action (Tip: it’s not the features or benefits of your product or service)
- Learn how to position your business with credibility
(Not for profit? Buy = Buy-in.)
Building, launching, rebranding & repositioning
What’s your unique story? What’s your value proposition? This is putting your vision into words – writing it from the foundations up. If it’s a strategic change or a new market then this is the way to go.
SEO copywriting, SEO content marketing
Make it easier for Google, Bing, and Yahoo to rank you. Make it easier to get found. Expert content to match neurolinguistics with search engine latent semantic indexing. High-quality organic traffic ‘cornerstone content’. On-page keyword relevant, semantic rich SEO. Demonstrate your niche professionalism, credibility & get found.
Email newsletters, autoresponder series, direct marketing, relationship cultivation. Start relationships. Maximise relationships.