Wordraising ethos & story

Resource winning record

‘Mike has contributed to winning more than £10 million for projects and business in the public, private, voluntary and co-operative sectors as a writer, editor, fundraiser, and case-maker, ‘

Bill Bernbach (August 13, 1911 – October 2, 1982)

‘No amount of rich knowledge of behavioural economics, NLP, neuroscience or behavioural psychology is going to benefit your business if it doesn’t get acted on.’

That’s the key to most things in life – going beyond knowing stuff to actually applying stuff.

Here’s an important something I’ve learned and work with:

Learning and pattern spotting

only a small % of deals ever close (ever noticed that?)

It’s a fact of life; only a small % of products,  projects or offers make it – for 2 reasons:

1. You didn’t do enough preparation to convince them

2. 97% of the time it’s because of things that are completely outside of your control:

  • the need goes away
  • the project gets postponed
  • life gets in the way
  • money needs to be spent elsewhere
  • they go off the boil
  • the dog ate their homework

The knack is to make sure you’re well prepared if there’s a deal to be had.

Work with me is about concentrating your resources on your website or in your business communications where you’ve got the highest probability of success. It’s about making sure that if there’s a deal or a sale to be had, if there’s a way in, you’re in with the best chance.

Knowing you’ve done what you can do helps you sleep better too 🙂 (that’s from experience).

That’s about me now what about you?

Funded by / worked in and for:






3rd Sector


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