Freelance Copywriting & Editing Services

Website Content | Scripting | Ads

Because however much money you spend on traffic ….. weak website content & weak ads = weak conversions.

Inviting somebody home for dinner with nothing to be served up is embarrassing.

If there’s something dirty about a place, we leave.



Don’t speak to Mike, if you already know what you want to hear. In business, it’s always tricky getting sound advice, especially if people want your business.

Mike has the courage to say what you need to hear, and more importantly if he doesn’t think his services are the best approach or he’s not the right man for the job he’ll let you know!”

“I hired him. I told him about everything we do and he pinpointed and then framed the 3 key areas that contribute most to our bottom line

“What we actually do and what drives us has found a voice

“I want honesty. It was clear from the start that Mike is not afraid of giving solid commercial feedback.”

“His review moved us away from generic language that spoke to everybody (and nobody), and gave us good advice around the structuring and precise ordering of our content for maximum impact and sales – this moved us closer to our customers”

“At first it was a bit overwhelming having to do so much thinking and rethinking. We had to let go of stuff written years ago and focus on going forward. All that takes commitment and time out of your working day.

Then, I noticed that we were actually making intelligent directed steps. It was back and forth but always going forward with a definite process – that suits me”

“Everything has turned 180 degrees. We’ve switched from focusing our content on what we do to demonstrating that we understand the complex needs of our customers.”

“Mike Odlin reviewed the site and pointed out some very obvious and important stuff about what to amplify, what to ditch and what to move around…. we’re now advertising our products better

 “It took a fresh pair of eyes and somebody with strong convictions prepared to actually say ‘this needs prominence’, ‘that needs to go’ and ‘this needs to be added’ to set us up for our next stage of development

 “He got what the school is all about, our ethos, and let that understanding flow through”

 “Mike took a very specialist subject that happens to be really topical and really critical for anybody doing business on line. He translated it into concepts that were understandable by the butcher, the baker and the candlestick maker”

“Mike helped us clarify and get into words, the vision of our company. He helped us tell the story of our specialist experience in this business for our customers (so that they trust us too)”

“Mike framed what I do into the language of the national organisation and prepared my contractor listing. I now realise how much I was underselling my level of skill and expertise which could have cost me the long-term contract.”

A copywriter and communicator to improve your business

I’m Mike Odlin. I’ve written for multi-national companies, SMEs and micro lifestyle businesses and I’ve helped raise over £10,000,000 through direct response (DR) methods.

DR isn’t about ‘ likes’ orhearts’. It’s about 2 things:

  1. knowing what people you’re talking to, then
  2. writing to those people to ask for something.

It’s all about taking action.

Content writing

Examples: Business, Public, Social

So, that’s a bit of background – what do you need?

When you look at the services you can see 3 broad choices:

  • new or sharper site & funnel content
  • ads
  • writing that builds long-term loyal relationships.


I’m fast and  I price competitively.  I’ll agree with you a start to finish quote so you’ll know what the work will cost before you begin.


Get in touch




How can I help you?


Please type what you see