New website content | Sharper website content | Funnel copy |
It probably seems like there are 10,000 different ways to support your business sales funnel or customer journey right now.
Because these are big decisions for the future of your business it’s important you get it right. The broad options (below) are here to help guide you to what works for you.
Take some time to think carefuly about this, don’t let anybody rush you. If you’re not quite sure then you can get in touch to discuss what you need
A good place to start is to listen to this question:
Do You Want to Launch, Optimize or Cultivate?
(read that again before moving on)
Does it need a clean sheet? If that’s a ‘yes’ then this is the sensible road to take. It’s the roll our sleeves up, question everything, start from scratch option.
It’s content to get you away from the herd; to reflect your unique offer to your unique customers, (not the bleat of everybody else competing in your sector for the same old customers).
Bit of an up front warning though – this is no looking back, this is writing the future.
Content Optimization & Editing
Not happy with your site content? This is the route to getting it edited & sharpened up to increase leads and sales.
If you just know that you want your content sharpened up or optimized that’s great – get in touch and tell me
If you’re not sure you may want to book a copy review first
Email Marketing, Relationship Cultivation & Automation
Investing in a client relationship that comes to an end with only 1 transaction to show for it is a costly way of doing business.
If you’ve earned trust (at a price) and you’ve provided a good service, don’t you want to provide more & maximise the value of the relationship?
Outsource Your Content
So, there we have it – building, optimizing and cultivating. Which one fits the bill with where you are now?