Copywriting & Editing Services

New website content | Sharper website content | Funnel copy |

It probably seems like there are 10,000 different ways to support your business sales funnel or customer journey right now.

Because these are big decisions for the future of your business it’s important you get it right. The broad options (below) are here to help guide you to what works for you.

Take some time to think carefuly about this, don’t let anybody rush you. If you’re not quite sure then you can get in touch to discuss what you need

A good place to start is to listen to this question:

Do You Want to Launch, Optimize or Cultivate?

(read that again before moving on)

Business Launch

the same hole deeper
new direction – new culture – ground up

Does it need a clean sheet? If that’s a ‘yes’ then this is the sensible road to take. It’s the roll our sleeves up, question everything, start from scratch option.

It’s content to get you away from the herd; to reflect your unique offer to your unique customers, (not the bleat of everybody else competing in your sector for the same old customers).

Bit of an up front warning though – this is no looking back, this is writing the future.

I’d like to talk about new content for my website

Content Optimization & Editing

Sharpening (Photo by Alexandre Dulaunoy)
sharpen your existing content

Not happy with your site content? This is the route to getting it edited & sharpened up to increase leads and sales.

If you’re unsure about getting a second opinion I’ll offer you this FREE advice:

You know how you think your voice sounds one way and all your friends and those video recordings of you make you sound completely different? Well……

they’re right….. that’s what you do actually sound like

Why?  Well, our own neck and head muscles distort the sound of our own voice – we hear one thing, they hear something else.

In exactly the same way, when you’re very close to your own content it’s very hard to see it as the rest of the world sees it – it’s hard to see the wood for the trees – it’s hard to know if you need a fringe trim or a mohican.

If you just know that you want your content sharpened up or optimized that’s great – get in touch and tell me

If you’re not sure you may want to book a copy review first

Email Marketing, Relationship Cultivation & Automation

sow seeds

Investing in a client relationship that comes to an end with only 1 transaction to show for it is a costly way of doing business.

If you’ve earned trust (at a price) and you’ve provided a good service, don’t you want to provide more & maximise the value of the relationship?

I’d like to talk to you about email marketing, marketing automation & ongoing content for my business

Outsource Your Content

copywriting & editing wordraising
Because there’s a cost to carrying everything yourself ..
Would it take the pressure off if you could say ‘we need this content for this medium, by this time‘ without having to re-explain your business model, your rationale, your value proposition?

read more here

Where next?

So, there we have it – building, optimizing and cultivating. Which one fits the bill with where you are now?

If there’s something else on your mind, remember, there’s no such thing as a silly question please ask