New website content | Sharper website content | Funnel copy | Customer relationship development
It probably seems like there are 10,000 different ways to support your customer or strengthen your sales funnel right now.
Because these are big decisions for the future of your business it’s important you get it right. The broad options (below) are here to help guide you to what works for you.
Take some time to think carefuly about this, don’t let anybody rush you. If you’re not quite sure then you can get in touch to discuss what you need
A good place to start is to listen to this question:
Do You Want to Launch, Sharpen Up or Cultivate Customers?
(read that again before moving on)
Does it need a clean sheet? If that’s a ‘yes’ then this is the sensible road to take. It’s the roll our sleeves up, question everything, start from scratch option.
Bit of an up front warning though – this is no looking back, this is writing the future.
Optimization & Editing
Worried that too much traffic is just slipping through the net? This is the route to getting your copy edited & sharpened up, to get the lead gen and sales odds back in your favour.
(that’s the odds approach, not the hope and pray to the gods approach)
Email Marketing, Relationship Cultivation & Automation
Investing in a client relationship that comes to an end with only 1 transaction to show for it is a costly way of doing business.
If you’ve earned trust (at a price) and you’ve provided a good service, it’s hard to watch a bucket of good-will empty slowly.
So, there we have it – building, optimizing, cultivating. Which one fits the bill with where you are now?